When creating prototypes and new designs for expensive automobiles, businesses can save time and money by adopting virtual environments instead of traditional settings.
Kia aspires to be a front-runner in terms of innovation within its sector. The company places a primary emphasis on delivering cutting-edge technologies to drivers to enhance the overall performance of their vehicles while also making them safer and more efficient. In addition, the Kia team consistently invests in cutting-edge equipment to streamline their product development procedure and maintain a competitive edge in a constantly shifting and evolving market.
In recent years, due to Kia's partnership with Varjo and Autodesk VRED technology, the company has developed an entirely immersive and photorealistic environment for the iterative process of developing new products. Discover how Varjo, Kia Motors, and Autodesk worked together to pave a whole new path in the automotive sector with the help of this Article.
Kia says that once their European team tried the Varjo VR headsets for the first time, they were immediately astounded by the quality of the graphics displayed on the headsets. Thomas Unterluggauer, the Creative Manager for Computer-Generated Imagery at Kia Motors, remarked that this was the first time the team could see the metallic flakes in the paint as well as the quality of the textures. He also noted that this was the first time the team could see the metallic flakes in the paint.
Because of the high level of visual detail provided by Varjo, the Kia team conducted its brainstorming sessions using car models that were more true to life. Kia was motivated to take the next step in its evolution not only by the immersive potential of the future of virtual reality (VR), which was enough to pique the company's interest but also by the mixed reality devices offered by Varjo.
Kia's designers don't have to leave the familiar physical design room. Instead, they're used to working together on full-scale, photorealistic automobile models, thanks to the mixed reality headsets made by Varjo. This allows them to work more efficiently. Without wasting any of their important resources, teams could collaborate in a more immersive manner, mixing experiences from the real world with those from the virtual world.
The vice president of design for the Kia Motors Europe team believes that the use of mixed reality for immersive collaboration went more smoothly than anyone had anticipated. Several teams said they could easily acclimate to the mixed reality environment and jump straight into the collaborative work they needed to accomplish.
The Kia Europe Design Centre decided to make a sizeable investment in the Varjo MR experience due to the adaptability of the product and the inspiration it provided for developing innovative, upcoming Kia concept automobiles.
